Janessa White
Co-CEO, Simply Eloped
TK's insights are helping us change the way we think about our business and it’s super amazing. By Week 2 of running our Unstoppable Broadway Show we showed incredible results.
Scott Levy
CEO, Resultmaps
TK has an intense level of detail, and a unique way of fitting together the concepts around startup strategy where you can see he's practiced this, refined it, thought deeply about it and made it actionable for us to adopt his unstoppable strategy for startup growth.
Abu Sadeq
CEO, ZarTech Cybersecurity
The mentorship provided by TK has been invaluable! His wealth of business expertise and insight, coupled with his ideas and advice, have challenged and motivated my progress, with the sincere goal of success. In a short time, TK was able to zero in on the gaps we had and refine our go-to-market strategy.
Clarify Your Market Strategy
The Riches Are in the Niches.
Amazon started by selling books online. Now they sell everything to everyone, everywhere.
We will start on your Unstoppable Strategy by identifying a focused Ideal Customer Profile where you are likely to see the most traction. You’ll then earn the right to expand.
How to Craft Your ICP
Craft Your Product Strategy
Minimize the Clicks to A-HA moment
Great companies (and products) are built on one tight product loop that delivers a dopamine hit.
We will then guide you to prioritize and track the most essential features that will take your ideal customers from discovering you to their A-HA moment in the least number of clicks possible.
How to Craft Your Product Strategy
Build and Run Your GTM Machine
Ship Code. Close Deals.
Buyers only trust you when you are entering a conversation already happening in their head.
We will guide you to craft a strategic narrative, and an unstoppable sales machine you can operate weekly to attract buyers from your ideal customer profile so you can ship code and close deals.
How to Build a Scalable GTM
TK's Journey in Entrepreneurship
2010
I quit my job. Shipped 2 products. Launched a service business with clients. Now what? Read More
2011
I talked about how I decided to focus on Tout as a real company, raise our first round and build a team. Read More
2012
This year was about figuring out our target market, rebuilding our team and continuing to increase revenues. Read More
2013
In 2013 I talked about what happens to a SAAS business when you’ve managed to survive for 3 years and how a ton of things start to come together. Read More
2014 - 2015
I moved to becoming a true CEO of a venture-backed company as we raised our Series A & B. Read More
2016
Faced with immense competition in the market, dropping SaaS multiples, we reoriented the strategy of the company to focus on the highest end of the market, quadrupled our deal sizes, clocked in the largest quarter in company history, slashed our burn and drove to profitability.
2017 - Jan 2019
We sold ToutApp to Marketo. After the sale, I joined Marketo's executive team as the SVP of Strategy. I helped run Marketo's 2-year transformation. I was responsible for helping align the corporate strategy, rebooting Marketo EMEA, Marketo ANZ, Marketo's Alliance org and then running M&A to expand Marketo's footprint. After the 2-year transformation we sold Marketo to Adobe for $4.75bn.
Mar 2019 and beyond
I codified everything I've learned in my journey across ToutApp and Marketo into core principles to help SaaS founders become unstoppable in building incredible SaaS businesses through the Unstoppable Legion.
Latest on the Blog
What it takes to build out a Go-To-Market strategy, why you need one, and what a good one
6-Step Go-To-Market Strategy (Frame...
What it takes to build out a Go-To-Market strategy, why you need one, and what a good one...
3 Ways to Revamp Your SaaS Strategi...
At this very moment, there are roughly 200 days left in 2021 for you to hit your number....
SaaS Website Best Practices: 4 Prin...
Your homepage is the face of your SaaS website. This is where investors, prospects, customers, and partners will...
3 Cutting Edge SaaS Marketing Strat...
When you look at some of these cutting edge SaaS marketing strategies today that all the gurus tell...
How to Raise Series A Funding (Prep...
So you’ve raised a Seed Round. Congratulations! What does it take to get to the next stage of...
SaaS Sales Strategies (3 Ways to Sh...
When I was making the transition from being an engineer to an entrepreneur… I realized that I NEEDED...
Strategic Planning for Startups (Th...
As startup founders, we tend to keep this complex multi-variate equation in our head of how our startup...
I never considered myself to be a competitive person. As I’ve built out ToutApp over the past 5 years, not...
It takes 3 Years to Make Your Start...
The end of 2013 marks roughly the three-year mark for my company. As I reflect on where we...
Operational Ruthlessness, the key t...
Since 2010, I’ve been religiously blogging about the ToutApp journey, but about 24 months ago I had to go...
Are you a SaaS Founder?
We drop an episode every Sunday and Wednesday with the TK energy to help you scale your SaaS business faster.
Subscribe
Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan
